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Jaxon Hats

  • Jaxon Wool Felt Ascot
    EVERY MAN, ANY OCCASION

    Quality and Value are not mutually exclusive. These hats have been carefully designed and manufactured so that there is no compromise in the materials, the workmanship, the fit, or the styling. Because the world is getting smaller, Jaxon Hats is able to source the planet in an effort to bring customers headwear that meets the twin criteria of "Quality" and "Value". This is a new line, available at VillageHatShop.com in both the Retail and Wholesale sections of the site. This line will grow considerably in the months and years ahead so, if you are a hat lover, be certain to revisit Jaxon Hats on a regular basis.

sur la tête

  • sur la tete Bonjour Boater
    sur la tête is the brain child of millinery designer Susan Lee. Ms. Lee began her career in hats while, as an art history student at The University of California San Diego, she worked part-time in sales at The Village Hat Shop’s retail stores in both Seaport Village And Horton Plaza. Her unique style, flair, good humor, and stellar work habits caught the attention of management. As fate would have it, the hat retailer’s long-time buyer and merchandise manager retired to full-time motherhood at the same time that Susan graduated from the University. She was offered the job, accepted it, and the rest is hat history. Susan literally traveled the world learning the millinery trade and buying hats. sur la tête represents her breakout from buyer to designer. Because of Ms. Lee’s background as a retail buyer, this line brings together her deep understanding of what a customer is looking for with the fashion forward flair that is pure Susan. And to top it off (pun intended), these hats go from manufacturer to customer without middle distribution – what that means to you is great prices. Enjoy – be the first on your block to wear a sur la tête.

Hats Are Healthy

[New data for 2008 in brackets and bold type below]

American history buffs know the sad but true story of William Henry Harrison’s short tenure as President.Hatsarehealthyhangtag
Mr. Harrison chose not to wear a hat to his inauguration; he caught pneumonia and died within the month. Twenty or so years ago – sometime during the Reagan administration – I created a hangtag for our stores that read “Hats Are Healthy”. By it, I meant not against the cold but rather against the harmful effects of the sun. I quoted two agencies (click image). I was ambivalent about these tags because on the one hand, I wanted to call people’s attention to the need to put on sunscreen and wear hats (and other protective clothing), but on the other, I felt guilty profiting from fear. Furthermore, our hat business had been successful because our stores were fun and although the “hats are healthy” message was valid, I didn’t want to overemphasize it. (An atmosphere of a serious clinic was an unproven model for a successful hat shop.) In any case, I figured that in short order most people would get the message anyway and be wearing hats, along with sunscreen, and therefore, calling attention to headwear as protective clothing would soon be as unnecessary as calling attention to the merits of sunscreen.

Two decades have passed since that hangtag. I go out and about in life as we know it and the fact of the matter is that most people are still not getting the message – not wearing hats. And I live in San Diego – where there’s lots of sun. So here’s the current [2007] data: The National Cancer Institute estimates that in 2007 there will be more than 1,000,000 new cases of skin (non-melanoma) cancer in the United States and less than 2,000 deaths. NCI also estimates 59,940 new cases of melanoma (a form of skin cancer that begins in melanocytyes – the cells that make the pigment melanin) in 2007. Of those, NCI estimates 8,110 deaths. [For 2008, estimates are up: 62,480 people will be diagnosed with melanoma with 8,420 deaths. For details by gender/race/ethnicity, see NCI's SEER Cancer Statistics web site.] When asked about the effectiveness of sunscreens in preventing cancer, Dr. Kenneth Kraemer, a dermatologist researching skin cancer for NCI’s Center for Cancer Research replied, “Sun protection is more than sunscreens. Sun protection includes avoiding the sun, using clothing to protect yourself, getting shade under a tree if you are going outside, and wearing hats”.

As we enter spring 2007, I’ve decided it may be important to amplify the alarm. VillageHatShop.com has assembled 80 hats with a minimum brim length of 2 ¼ inches on our GREAT HATS FOR THE GREAT OUTDOORS page. These are all full-size hats – no ballcaps - that cover both one’s ears and the back of the neck.

With our next posting, the message will be back to fun, fashion, and, less scary, function.

Best wishes,

Fred Belinsky
www.VillageHatShop.com

Hat Metaphors and Similes

I collect these. Additions to this list are welcome. Also, note that in some cases I don’t know the origin of a particular expression. If you have knowledge or theories of origin for anything below, I’d also like to hear from you. I hope you enjoy these.


Talking Through Your Hat

To talk nonsense or to lie. c1885. [In an interview in The World entitled "How About White Shirts", a reporter asked a New York streetcar conductor what he thought about efforts to get the conductors to wear white shirts like their counterparts in Chicago. "Dey're talkin' tru deir hats" he was quoted as replying.]

Eating Your Hat

There is no such thing as a sure thing, but that's where this expression comes from. If you tell someone you'll eat your hat if they do something, make sure you’re not wearing your best hat-just in case. [The expression goes back at least to the reign of Charles II of Great Britain and had something to do with the amorous proclivities of 'ol Charlie. Apparently they named a goat after him that had his same love of life which included, in the goat's case, eating hats.]

Old Hat

Old, dull stuff; out of fashion. [This seems to come from the fact that hat fashions are constantly changing. The fact of the matter is that hat fashions had not been changing very fast at all until the turn of the 19th Century. The expression therefore is likely about 100 years old.]

Mad As A Hatter

Totally demented, crazy. [Hatters did, indeed, go mad. They inhaled fumes from the mercury that was part of the process of making felt hats. Not recognizing the violent twitching and derangement as symptoms of a brain disorder, people made fun of affected hat-makers, often treating them as drunkards. In the U.S., the condition was called the "Danbury shakes." (Danbury, Connecticut, was a hat-making center.) Mercury is no longer used in the felting process: hat-making -- and hat-makers -- are safe.]

Hat In Hand

A demonstration of humility. For example, "I come hat in hand" means that I come in deference or in weakness. [I assume that the origins are from feudal times when serfs or any lower members of feudal society were required to take off their hats in the presence of the lord or monarch (remember the Dr. Seuss book "The 500 Hats of Bartholomew Cubbins"?). A hat is your most prideful adornment.]

Pass The Hat

Literally to pass a man's hat among members of an audience or group as a means for collecting money. Also to beg or ask for charity. [The origin is self-evident as a man's hat turned upside down makes a fine container.]

Tight As Dick's Hat Band

Anything that is too tight. [The Dick in this case is Richard Cromwell, the son of England's 17th Century "dictator", Oliver Cromwell. Richard succeeded his dad and wanted to be king but was quickly disposed. The hatband in the phrase refers to the crown he never got to wear.]

Hat Trick

Three consecutive successes in a game or another endeavor. For example, taking three wickets with three successive pitches by a bowler in a game of cricket, three goals or points won by a player in a game of soccer or ice hockey, etc. [From cricket, from the former practice of awarding a hat to a bowler who dismissed three batsmen with three successive balls.]

Hard Hats

In the 19th Century, men who wore derby hats specifically Eastern businessmen and later crooks, gamblers and detectives. [Derby hats, a.k.a. Bowlers or Cokes, were initially very hard as they were developed in 1850 for use by a game warden, horseback rider wanting protection.] Today, "Hard Hats" are construction workers [for obvious reasons].

In One's Hat, or In Hat

An expression of incredulity. [Origin unknown. Help us if you can]

Throwing A Hat In the Ring

Entering a contest or a race e.g. a political run for office. [A customer wrote us with the following: "I read in "The Language of American Politics" by William F. Buckley Jr. that the phrase "throw one's hat in the ring" comes from a practice of 19th Century saloonkeepers putting a boxing ring in the middle of the barroom so that customers who wanted to fight each other would have a place to do so without starting a donnybrook. If a man wanted to indicate that he would fight anybody, he would throw his hat in the ring.
At one point, Theodore Roosevelt declared he was running for office with a speech that included a line that went something like, "My hat is in the ring and I am stripped to the waist". The phrase "my hat in the ring" stuck, probably because "I am stripped to the waist" is a little gross.]

Hats Off . . .

"Hats off to the U.S. Winter Olympic Team" for example. An exclamation of approval or kudos. [Origins must be from the fact that taking one's hat off or tipping one's hat is a traditional demonstration of respect.]

A Feather In Your Cap

A special achievement. [I assume that the origins on this expression hail from the days when, in fact, a feather for one's cap would be awarded for an accomplishment much like a medal is awarded today and pinned to one's uniform. A feather, or a pin, add a certain prestige or luster to one's apparel.]

Hold On To Your Hat(s)

A warning that some excitement or danger is imminent. [When riding horseback or in an open-air early automobile, the exclamation "hold on to your hat" when the horse broke into a gallop or the car took-off was certainly literal.]

Bee In Your Bonnet

An indication of agitation or an idea that you can't let go of and just have to express. [A real bee in one's bonnet certainly precipitates expression.]

Wearing Many Hats

This of course is a metaphor for having many different duties or jobs. [Historically, hats have often been an integral, even necessary, part of a working uniform. A miner, welder, construction worker, undertaker, white-collar worker or banker before the 1960s, chef, farmer, etc. all wear, or wore, a particular hat. Wearing "many hats" or "many different hats" simply means that one has different duties or jobs.]

All Hat and No Cattle

All show and no substance. For example, in October 2003, Senator Robert Byrd declared that the Bush administration's declarations that it wanted the United Nations as a partner in transforming Iraq were "All Hat and No Cattle". [This Texas expression refers to men who dress the part of powerful cattlemen, but don't have the herds back home.]

To Hang Your Hat (or not)

To commit to something (or not), or stake your reputation on something (or not), like an idea or policy. For example "I wouldn't hang my hat on George Steinbrenner's decision to fire his manager." [Origin unknown. Can anyone help with this one?]

At the Drop of a Hat

Fast. [Dropping a hat, can be a way in which a race can start (instead of a starting gun for example). Also, a hat is an apparel item that can easily become dislodged from its wearer. Anyone who wears hats regularly has experienced the quickness by which a hat can fly off your head.]

To Tip Your Hat or A Tip of the Hat

An endorsement of respect, approval, appreciation, or the like. Example: "A tip of the hat to American troops for the capture of Saddam Hussein." [This is simply verbalizing an example of hat etiquette. Men would (and some still do) tip their hat to convey the same message.]

My Hat Instead of Myself

This is an expression from Ecuador, home of the "Panama" hat. It means what is says; it is preferable to give up your hat than your life. [The Guayas River runs through Guayaquil, Ecuador's largest city on the Pacific coast. People from the city were known to hunt alligators for their hides in the river by swimming stark naked wearing Panama hats on their heads and long knives between their teeth. When the reptiles open their jaws and go for the swimmer, he dives leaving his hat floating on the surface for the alligator to chew on while he plunges the knife into the animal's vitals. From THE PANAMA HAT TRAIL by Tom Miller.]

Bad Hat

I believe this is a French expression for a bad person. [Ludwig Bemelmans' MADELINE series of children's books, set in France, includes one MADELINE AND THE BAD HAT. In this story Madeline, our heroine, refers to a little boy neighbor as a "bad hat". She clearly means this as a metaphor for a bad person and because I do not know the expression in English, I assume this is a common French reference. If anyone out there knows more about this, please drop us an email.]

Hat by Hat

Step by step. [Nevada Barr's book SEEKING ENLIGHTENMENT: Hat by Hat means just that. Has anyone heard this expression otherwise? If yes, please email us.]

Keeping Something Under One's Hat

Keeping a secret. [People kept important papers and small treasures under their hats. One's hat was often the first thing put on in the morning and the last thing taken off at night, so literally keeping things under one's hat was safe keeping. A famous practitioner of this was Abraham Lincoln. The very utilitarian cowboy hat was also commonly used for storage.]

Here's Your Hat, But What's Your Hurry

When someone has taken up enough of your time and you want him/her to leave. [Origin unknown.]
Carry His Office in His Hat
Operating a business on a shoestring. [Important papers and the like were often carried in one's hat.]

Sets Her Cap

A young lady "sets her cap" for a young man who she hopes to interest in marrying her. [Long ago, maidens wore caps indoors because homes were poorly heated. A girl set her most becoming hat on her head when an eligible fellow came to call.]

Thinking Cap

To put on your "thinking cap" is to give some problem careful thought. [Teachers and philosophers in the Middle Ages often wore distinctive caps that set them apart from those who had less learning. Caps became regarded as a symbol of education. People put them on (literally or figuratively) to solve their own problems.]

Black Hat . . .

Black hat tactics, black hat intentions, etc. refer to nefarious actions or designs. [Black hats in Western lore and literature were the bad guys.]

White Hat . . .

Although I don't see or hear this expression as much as "Black Hat", it simply is the opposite of the above. [Good guys wore/wear white hats.]

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com

Indiana Jones and the Fedora

New Movie coming May 22nd - Wear Your Indiana Jones Fedora to the Movie Theater!

The hat industry is buzzing, giddy in fact: “It’s coming. It’s coming.” No, it’s not the Russians or the Martians. It’s the new Indiana Jones movie, Indiana Jones and the Kingdom of the Crystal Skull. These Indiana Jones movies – the first one was released in 1981 - have meant more to the hat business in the last half-century than any other event on the planet. [The only thing that comes close is the relatively new realization that hats serve an enormous benefit in protecting people from the harmful effects of the sun. Imagine, the direct relevance of hats to one’s health has had less impact on this industry than a series of movies!] Indy’s hat is a modern-day icon. Its current influence on the hat buying public is nothing short of phenomenal. The current popularity of fedoras can be traced to the first Indiana Jones movie when Indy, played by Harrison Ford, wears a safari style fedora, where the medium-to-large brim is turned down in the front and the back. The hat has become emblematic of the man. After that, all fedora styles took off. Today’s fashionistas like their fedoras with stingy (short) brims - very much on the other side of the fedora brim length continuum from Indy. Whether they know it or not, these young hipsters are the direct fashion descendents from Indiana Jones' Hat.

The newest installment is scheduled for release in May 2008. Harrison Ford was recently quoted, "I'm delighted to be back in business with my old friends. I don't know if the pants still fit but I know the hat will."

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com

Customers Review Hats at VillageHatShop.com

A few months age VillageHatshop.com introduced Product Reviews at their site. Hats at the site have received hundreds of reviews and as a result of the feedback VHS says it will continue to improve their offerings.

Some highlights among the most highly reviewed hats will follow [5 stars is tops]:

For Men:

1. The Jaxon Crushable C-crown Fedora and Jaxon Crushable Pinch-front Fedora have received 32 reviews and 16 reviews respectively. C-crown averages 4.69 stars and Pinch-front averages 5.0 stars (all reviews are 5-star!) These two hats are very similar. Price is $28.95.
2. Wool Greek Fisherman’s Cap has 26 reviews averaging 4.88 stars. $19.95, made in Greece.
3. Indiana Jones Fur Felt has 24 reviews averaging 4.88 stars. $105. (New Indy movie is coming this spring.)
4. Golden Gate Panther has 9 reviews averaging 4.89 stars. $72, made in the USA.
5. Bailey’s packable/crushable hats all receive great reviews. Made in the USA.

For Women:

1. The Betmar Enchanted Cloche has 4 reviews (3 are 5-star and one is 4-star). $52. Many of the Betmar hats have been reviewed.
2. The Plaza Suite Bryant Park has 3 reviews, all 5-star. $125.
3. All the Canadian made sur la tete cotton berets – 10.5-inch Beret, 11.5-inch Beret and the Pointelle Beret – have good reviews. $12.95, $13.95, and $24.95 respectively.
4. The Lanakai by Scala is available in a large selection of colors and is very highly reviewed.
5. Ivy Caps and Eight-quarter Caps are very popular with women right now. The reviews have mostly been great.

For Either Men or Women:

1. Virtually every Beret has been reviewed and people like them all. The big winner is The Jaxon Basque Beret with 11 reviews - all 5-star! We import this beret directly from Basque Country, in the Pyrenees Mountains in Spain. $48.
2. The Kangol 504 Cap has 15 reviews averaging 4.87 stars. $33.60.
3. The Maroon Fez with a Black Tassel has 6 reviews, all 5-star. We offer many different fez/tassel color combinations in this same quality all-wool Fez. $16.95.
4. The French Pith Helmet and the Indian Pith Helmet have of 4 reviews each - 5 are 5-star and 3 are 4-star. $28.95.
5. The USA made Deerstalker (Sherlock Holmes) Hat has 7 reviews averaging 4.43 stars. $25.95.

By far, the Jaxon line is the brand with the most reviews. People seem are nuts for these hats.

Importantly, you no longer need to take VillageHatShop.com’s word alone with regard their products. These customer reviews add a lot of information.

Finding the Bones in Retail Business

Some dogs dart and dash around in the fields like crazy chickens. They dig up the ground without rhyme or reason. Others saunter over to a specific spot with a kind of divining-rod witchery, and dig up the bones. Where does this knack come from? Is it a sixth sense or a keener five senses? I’ve never given much credence to clairvoyance; so I suspect the latter. These more successful dogs are essentially more clear-eyed (or clear-nosed). It’s simply obvious to them where the bones are.

When I opened the first Village Hat Shop in early 1980, people, knowing that I had zero background in the hat business, would ask me, “How do you know what to do?” I would answer, not being smug, “I just respond to the obvious.” At first, I put some hats out for sale (primarily relying on the suggestions of my first vendors) and if people bought them, I’d buy some more. When someone would ask me for a hat that I didn’t carry, I’d order it for him/her. If a store display worked (i.e. hats sold from it), I’d keep the display up. If hats didn’t sell, I’d take it down. If a customer wanted to chat, I chatted. If a customer wanted to be left alone, I left her/him alone. I never said, “May I help you” because it was obvious if help was required or not. Rather, I watched and listened and responded. Eavesdropping, I’d hear a customer say to a friend “I wish they had a hat like this in black.” I showed this customer a hat like that in black. Rocket science, huh?

It’s astonishing how many people in business can’t or don’t do this. Many hire “Retail Consultants” (I’ll pay you if you show me where the bones are). Invariably, the person doing this hiring is without a clue as to what’s happening on the front lines of the business-the floor of the retail store where the merchant meets the customer, i.e.-where the bones are! You can’t respond to the obvious if you never get yourself in a position to sniff it out.

So, if you find yourself running around in circles, chasing your tail, stop, find a customer, observe and respond. Extend whatever you learn from this encounter into a universal law within your business. Then do this again. And again. Instead of hiring that expensive MBA-type, split the savings between adding more value for your customers and starting your cache of bones.

Here’s To More Good Businesses in the World!

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com

The Secret to High Natural Rankings at the Search Engines

Friends, family, business acquaintances, friends-of-friends, .et .al are constantly asking me (and I assume other ecommerce merchants and marketers get like queries), “What’s the trick that gets my business web site highly ranked at Google (or any other search engine)?” Today I am going to reveal this secret to the world. (And from now on I will simply forward this article to all who ask me this question.)

There are three steps and they must be executed in this order:

1. Be a good business. This step has nothing to do with computers or new technology. It has everything to do with good products, competitive prices, responding to the needs of your customers, good communication with customers/employees/vendors, flexibility, treating employees well (among other reasons, as a model for how you want your staff to treat your customers), fair policies, and the myriad of product and service issues that make a good business apparent to all who visit it (on or off line). This is the most important step. Your ultimate objective will fail, if this step is not followed.

2. Create a good web site. This step has nothing to do with directly striving to optimize your site for the search engines (SEO). It has everything to do with building a site that is attractive, easy to navigate, loads quickly, is free of irrelevant ads/banners/pop-ups (and like garbage), contains lots of good general information relevant to your product and expertise, etc. This site includes good images, good product descriptions, a good site search tool, an easy to use shopping cart, options for the customer to purchase from or communicate with the merchant in the way that he/she prefers (e.g. online, via telephone, fax, mail), etc. This site reflects and reinforces the fact that number one is in place.

3. Do nothing, be patient, and continue to improve #1 and #2. Here’s why: The search engines (Google and Yahoo for example) are in the business of returning good, relevant search results to their site visitors. In other words, the business of being a good search engine is to execute “#1” and “#2” above. In the arena of ecommerce, the search engine business succeeds when it helps its visitors find good merchants with good sites. Their formula for doing this successfully is improving all the time. [Trying to crack the algorithm is waste of time anyway; you might as well be trying to get into Fort Knox.] More importantly, this formula is predicated on how successfully an ecommerce site is being appreciated by the Internet audience. Examples include how many “good quality” links are there to your site (good quality means links from other good businesses and good sites). Or, how many search engine visitors click through to your site when your link is returned on a page along with your competitors (for example: the Google visitor searches “cat t-shirts for sale.” Ten merchants line up on the Google page returned for this search criteria, each with two lines of text. Visitors like your two lines of text better than the other ones and therefore click through to your site more than to your competitors’ sites. This “vote” likely raises your ranking.) The search engine is looking for the same thing a customer is looking for i.e. good businesses [#1] with good sites [#2]. If you are not this, you may be able to trick the results for a while, but the formula will change eventually and weed you out. There is a lot more to the formula, but I think you get my point-don’t bother all that much with it per se. Instead, work at being a better business and making a better site; that’s the means to accomplish the ends.

There you have it, three steps for achieving good natural search engine rankings (that in fact are implemented in two steps). Not incidentally, the strategy for ecommerce success is the same.

Here’s to More Good Businesses in the World!

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com

Jaxon Hats Brings The Authentic Basque Beret To North America

Everything we wear is made in China these days, right? Wrong. It’s true that berets – classically European - are made in Asia and sold in droves in North America, but not all berets.

This iconic headgear originally hails from Europe’s Pyrenees Mountains, home of the Basque culture. With the US Dollar consistently losing ground to the Euro and the quality of apparel from Asia getting better all the time, who in their right mind these days would go to Europe for hats? Answer: Jaxon.

“In our quest for the best, we wanted to bring this authentic headwear to our customers where the differences in quality are obvious,” says Jaxon Hats designer Bruce Zales. Pressed for details, Zales begins by lecturing on the making of wool felt, likening it to a kind of “conjuring” where one hatter’s felt-making formula (compressed, entangled fibers making an incredibly strong material) can be “light years” better than another’s. The quality of the wool-felt material is the important starting point in any felt hat, and if that were the only difference it would be sufficient reason to go to Europe for the Basque Beret. But it’s not the only difference. This meaty pure virgin wool beret is “Impermeable” (Waterproof). The sweatband (many berets don’t even have sweatbands) is made from genuine leather (most US importers of European berets have gone to vinyl as a cost saving strategy). The lining is sewn (not glued) to the inside top of the hat, but not on the sides (so that the beret can “breath” on the wearer’s head). Together, these details make a big difference in comfort, looks, and functionality.

Price? Not an arm and a leg, as Jaxon purchases the substantial quantities required for working directly with the factory-no middleman. The retail is $48 and bulk purchasers/resellers can buy directly from Jaxon at $27.50 each with a purchase of 12 units minimum. You’ve got to see these berets to appreciate this value. Stay warm, stay dry, and be cool.

The Jaxon Basque Beret is available in three colors: Black, Navy, and Grey. Five sizes: Small, Medium, Large, Extra Large, Double-extra Large.

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com

Jaxon Hats and Pet Adoption, Spaying, and Neutering

Jaxon, of Jaxon Hats and JaxonHats.com, is a dog. He belongs to Bruce Zales, Jaxon Hats designer who said this when asked about it in a 2005 HAT BLOG interview: “We were trying to come up with a name and a logo. I was walking the dog - my dog - Jaxon. I was trying to come up with an idea that would represent the line as well as it could possibly be represented. The dog was doing something funny; he had a really goofy grin on his face. He had that stupid dog smile and made my heart sing with joy. I thought what is better to represent the line than Jaxon – true, loyal, good, faithful, and representing all of the goodness of mankind and life.” Those who know the brand know that the logo is Jaxon mirrored in profile like a lion in an old British crest. We like dogs. Bangoo, sur la tête designer Susan Lee’s pug comes to work every day. She is part of our gang here at VillageHatShop.com headquarters. Furthermore, Susan and Bangoo are active in Pug Rescue in San Diego where they take in foster pugs awaiting adoption. Until permanent homes are found, these orphaned pugs come to our HQ with their foster master and sibling, Susan and Bangoo. Pet adoption, spaying, and neutering have become important causes for us at VillageHatShop.com.

If you are affiliated with an organization that is involved with animal rescue, spaying, or neutering, we’d like to donate 200 Jaxon ball caps as small incentives for you to give away to people who participate in your efforts and programs. The cap depicts the Jaxon crest. Simply email us at either susan@villagehatshop.com or fred@villagehatshop.com and let us know who you are and where to send the caps.

All the pets that we humans are responsible for bringing into the world deserve a good home. Thanks for your good efforts toward this end.

Fred Belinsky
www.VillageHatShop.com

Village Hat Shop Manager Makes Day Two at the 2007 World Series of Poker Main Event

Zachwsop2007_4


Hat shop management may not be the best breeding ground for championship level poker, but so far it’s working for Zachary Belinsky. The on-again, off-again manager at The Village Hat Shop in Old Sacramento, California won a $10,000 seat at the most prestigious poker event in the world by qualifying in a Las Vegas satellite event. He made it through the grueling sixteen hours of Day One and is now one of the 1,800 or so players left from a field of 6,358. The top prize is $8,250,000 and the top 621 finishers will be paid a minimum of $20,320. As an undergraduate at UC Berkeley, Belinsky applied his math background by teaching a two-credit class in blackjack, but upon graduation in 2001 made the switch to the hotter action at the poker tables. VillageHatShop.com is proud to be his sponsor – check out his visor. If Belinsky wins the 8.25 million dollars, The Village Hat Shop doubts whether he'll be back in the manager’s seat. "We'll miss him. He's been a good manager - a good hatter - but we just hope he remembers his roots if he wins big bucks," reports VHS top brass in San Diego.