The Village Hat Shop, VillageHatShop.com, was featured on National Public Radio’s “Morning Edition” on November 28th. The program focused on “Cyber Monday”, the e-commerce equivalent to Black Friday, the traditional kickoff for the holiday retail shopping season. The Village Hat Shop’s Fred Belinsky was the retailer that reporter Scott Horsely interviewed in an effort to understand the significance of Cyber Monday. Belinsky explained on air that this would be the ninth holiday season that 26-year old Village Hat Shop would be fulfilling Internet business for the holidays. He did confirm that e-commerce revenues on the Monday following Thanksgiving are significantly greater than on the Friday following Thanksgiving. Belinsky also indicated to Horsley that not until mid-December did holiday revenues in fact peak as VillageHatShop.com has become more adept every year at responding to the pressure of getting “the hat under the tree” before December 25th. Visits to VillageHatShop.com spiked to an all-time high on the day the national program aired.
