Jaxon Hats Brings The Authentic Basque Beret To North America

Everything we wear is made in China these days, right? Wrong. It’s true that berets – classically European - are made in Asia and sold in droves in North America, but not all berets.

This iconic headgear originally hails from Europe’s Pyrenees Mountains, home of the Basque culture. With the US Dollar consistently losing ground to the Euro and the quality of apparel from Asia getting better all the time, who in their right mind these days would go to Europe for hats? Answer: Jaxon.

“In our quest for the best, we wanted to bring this authentic headwear to our customers where the differences in quality are obvious,” says Jaxon Hats designer Bruce Zales. Pressed for details, Zales begins by lecturing on the making of wool felt, likening it to a kind of “conjuring” where one hatter’s felt-making formula (compressed, entangled fibers making an incredibly strong material) can be “light years” better than another’s. The quality of the wool-felt material is the important starting point in any felt hat, and if that were the only difference it would be sufficient reason to go to Europe for the Basque Beret. But it’s not the only difference. This meaty pure virgin wool beret is “Impermeable” (Waterproof). The sweatband (many berets don’t even have sweatbands) is made from genuine leather (most US importers of European berets have gone to vinyl as a cost saving strategy). The lining is sewn (not glued) to the inside top of the hat, but not on the sides (so that the beret can “breath” on the wearer’s head). Together, these details make a big difference in comfort, looks, and functionality.

Price? Not an arm and a leg, as Jaxon purchases the substantial quantities required for working directly with the factory-no middleman. The retail is $48 and bulk purchasers/resellers can buy directly from Jaxon at $27.50 each with a purchase of 12 units minimum. You’ve got to see these berets to appreciate this value. Stay warm, stay dry, and be cool.

The Jaxon Basque Beret is available in three colors: Black, Navy, and Grey. Five sizes: Small, Medium, Large, Extra Large, Double-extra Large.

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com

Comments

[Meg the Florida Bargain Queen]

The next edition of The Fabulous! Festival will be out Monday and the theme is "hats." I hope you'll submit one or more posts (old ones are fine) to be featured. The link is http://blogcarnival.com/bc/submit_1548.html. It's quick and easy to submit, but the deadline is this Friday.

[mia]

Thank you for the articles on hats. Hats are a fabulous accessory.

http://www.nyfashionhats.com

[Ken Theodore]

I had a Jaxon beret and I lost it on the bus this morning. I feel horrible. The thing had molded itself to me. It's the first time I've ever spent $48 on a hat and there's no question but that I have to replace it.

[Moreau]

I had a Jaxon beret and I lost it on the bus this morning. I feel horrible. The thing had molded itself to me. It's the first time I've ever spent $48 on a hat and there's no question but that I have to replace it.