Hat Blog: Indiana Jones and the Fedora

EVERY MAN, ANY OCCASION

Quality and Value are not mutually exclusive. These hats have been carefully designed and manufactured so that there is no compromise in the materials, the workmanship, the fit, or the styling. Because the world is getting smaller, Jaxon Hats is able to source the planet in an effort to bring customers headwear that meets the twin criteria of "Quality" and "Value". This is a new line, available at VillageHatShop.com in both the Retail and Wholesale sections of the site. This line will grow considerably in the months and years ahead so, if you are a hat lover, be certain to revisit Jaxon Hats on a regular basis.

sur la tête is the brain child of millinery designer Susan Lee. Ms. Lee began her career in hats while, as an art history student at The University of California San Diego, she worked part-time in sales at The Village Hat Shop’s retail stores in both Seaport Village And Horton Plaza. Her unique style, flair, good humor, and stellar work habits caught the attention of management. As fate would have it, the hat retailer’s long-time buyer and merchandise manager retired to full-time motherhood at the same time that Susan graduated from the University. She was offered the job, accepted it, and the rest is hat history. Susan literally traveled the world learning the millinery trade and buying hats. sur la tête represents her breakout from buyer to designer. Because of Ms. Lee’s background as a retail buyer, this line brings together her deep understanding of what a customer is looking for with the fashion forward flair that is pure Susan. And to top it off (pun intended), these hats go from manufacturer to customer without middle distribution – what that means to you is great prices. Enjoy – be the first on your block to wear a sur la tête.

New Movie coming May 22nd - Wear Your Indiana Jones Fedora to the Movie Theater!

The hat industry is buzzing, giddy in fact: “It’s coming. It’s coming.” No, it’s not the Russians or the Martians. It’s the new Indiana Jones movie, Indiana Jones and the Kingdom of the Crystal Skull. These Indiana Jones movies – the first one was released in 1981 - have meant more to the hat business in the last half-century than any other event on the planet. [The only thing that comes close is the relatively new realization that hats serve an enormous benefit in protecting people from the harmful effects of the sun. Imagine, the direct relevance of hats to one’s health has had less impact on this industry than a series of movies!] Indy’s hat is a modern-day icon. Its current influence on the hat buying public is nothing short of phenomenal. The current popularity of fedoras can be traced to the first Indiana Jones movie when Indy, played by Harrison Ford, wears a safari style fedora, where the medium-to-large brim is turned down in the front and the back. The hat has become emblematic of the man. After that, all fedora styles took off. Today’s fashionistas like their fedoras with stingy (short) brims - very much on the other side of the fedora brim length continuum from Indy. Whether they know it or not, these young hipsters are the direct fashion descendents from Indiana Jones' Hat.

The newest installment is scheduled for release in May 2008. Harrison Ford was recently quoted, "I'm delighted to be back in business with my old friends. I don't know if the pants still fit but I know the hat will."

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com

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