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Jaxon Hats

  • Jaxon
    EVERY MAN, ANY OCCASION

    Quality and Value are not mutually exclusive. These hats have been carefully designed and manufactured so that there is no compromise in the materials, the workmanship, the fit, or the styling. Because the world is getting smaller, Jaxon Hats is able to source the planet in an effort to bring customers headwear that meets the twin criteria of "Quality" and "Value". This is a new line, available at VillageHatShop.com in both the Retail and Wholesale sections of the site. This line will grow considerably in the months and years ahead so, if you are a hat lover, be certain to revisit Jaxon Hats on a regular basis.

sur la tête

  • Sur-la-tete
    sur la tête is the brain child of millinery designer Susan Lee. Ms. Lee began her career in hats while, as an art history student at The University of California San Diego, she worked part-time in sales at The Village Hat Shop’s retail stores in both Seaport Village And Horton Plaza. Her unique style, flair, good humor, and stellar work habits caught the attention of management. As fate would have it, the hat retailer’s long-time buyer and merchandise manager retired to full-time motherhood at the same time that Susan graduated from the University. She was offered the job, accepted it, and the rest is hat history. Susan literally traveled the world learning the millinery trade and buying hats. sur la tête represents her breakout from buyer to designer. Because of Ms. Lee’s background as a retail buyer, this line brings together her deep understanding of what a customer is looking for with the fashion forward flair that is pure Susan. And to top it off (pun intended), these hats go from manufacturer to customer without middle distribution – what that means to you is great prices. Enjoy – be the first on your block to wear a sur la tête.

Customer Service and Family History

Dad-film-exchange-drug-store Detroit, Michigan, 1933.  25-year old merchant Irving Belinsky (standing in center with rolled shirt sleeves) in his Film Exhange Drug Store.  


June 29, 2009

I spoke today with my UK based nephew Bruce who heads our newest headwear venture, www.VillageHats.co.uk in London. I encouraged him to hire another employee as our business is doing well and the current staff is maxed out. His reply made me smile because it fit so neatly into our family lore. "The next person I hire would have to help me with customer service," he said. "That could be a problem because nobody in the history of the world has done customer service as well as me." I didn’t say it, but in fact I thought, "no way, no one could be better at customer service than me." My wife Tina – who heads this department at VillageHatShop.com – thinks the same about herself. I know that my now retired brother Arnold, a wildly successful retailer, thinks the same about himself. His three children – all retailers – ditto. Our entire clan was raised on the belief that this customer service impulse was in our blood. We come by this idea courtesy of my father Irving, Bruce’s grandfather, and the now apocryphal stories of the style and manner with which he ran his stores.

Here’s an exemplar: My dad, a pharmacist, was in the drug store business. Though, you would never see him trapped all day behind the pharmacy counter. He was a merchant, not a pill counter. One mid-1940s summer, my brother was working, as usual, at my dad’s store. He observed a customer-let’s call her Mrs. Kowalski-come up to the counter and ask my dad for a particular over-the-counter (non-prescription) preparation. "I’m sorry Mrs. K," my dad replied, "we don’t carry that product." As Mrs. Kowalski began to sag, my dad didn’t miss a beat, ". . . but I will have that for you tomorrow; come back in the morning. " She smiled and with my dad wishing her a good day, she left the store. The following morning, my father roused my brother a half-hour earlier than normal announcing that they had a stop to make on the way to work. Heading in a direction away from the store, my dad stopped at the warehouse of one of his wholesale suppliers. My brother waited in the car while my dad went inside, returning ten minutes later. Off they went to open the store. By and by, Mrs. Kowalski appeared at the counter. My father greeted her, "Good afternoon Mrs. Kowalski." He then reached around the corner and with both his thumbs and index fingers gingerly holding a small tube on each side, slowly presented the product on the counter in front of his customer. "That will be 49-cents please."

Bruce (and all the rest), beat that! We all learned from the master.

Fred Belinsky
www.VillageHatShop.com

Village Hat Shop's Guide to History: The History of Baseball

The History of Baseball and the iconic Baseball Cap

Click the image for more information about the history of the baseball cap.

What I Learned From Marco Polo That Applies to the Current Economic Crisis


If you are disinclined to read this entire article and simply want to know what I learned, it is this: Empires and civilizations come and go, but good merchants survive.  The longer version follows.

My wife’s book club had sent her its latest offering.  She was not picking it up, so, after a few days, I did.   MARCO POLO From VENICE to XANADU by Laurence Bergreen pulled me right in.  Being a merchant, I immediately identified with the Polos (Marco, his father Niccolo, and his uncle Maffeo) who made their way around the world negotiating, forming alliances, and avoiding legal and political trouble.  The requirements for being a successful merchant today have not changed.  To my thinking, merchants are more like craftsmen than they are like bankers.  Banks, financial institutions, and the like are intimately connected with governments, their institutions and their economic policies.  Merchants however exist within and beside any and every economic system ever devised or that ever will be devised.  Marco, Niccolo, and Maffeo Polo were always looking out for the next trading opportunity.  In every country and culture that they traveled through or settled in, their objective was to find the local merchants and trade for goods.  Niccolo and Maffeo did this for 17 years, returned to Venice, and then departed again, this time with 19-year old Marco, for an additional 24 years.  Their adventures were hair-raising; we follow Marco’s coming of age and his maturation as a student of the world. The extraordinary stories were sometimes unimaginable. But all was in the service of their trade.  Whether operating within a rising or falling Mongolia dominated Asia (this was the time of Kublai Khan) or a rising or falling Venice (Marco Polo actually writes the story of his Travels while a prisoner of war in Genoa) – all of which supplied context for the Polos in the late 13th Century – they continued to “do their thing” and prospered. 


These days, as I go out and about, it is apparent that many stores and restaurants are hurting.
  As a small businessman, it saddens me to see these businesses failing (no government bailout coming to these folks).  But, what really intrigues me are the, even now, many busy stores and restaurants.  I stand in them and marvel.  What-I ask myself–is this place doing right?  And, what do all busy businesses have in common?  Here are my observations: A. Sell what customers are looking for.  Gone are the days–for now at least–when people can be separated from their money for stuff they didn’t really want or need.  B. A business today must offer authentic value.  For example, no longer can you retail a purse for $1,500 when the materials, workmanship, features, and design ought to make it a $150 purse.  C. Service must be exceptional.  Nothing less will do.  D. A good reputation (brand) helps, but only if A, B, and C are in place. 


There are stores that literally survive hundreds of years through all manner of upheaval.
  In my industry for example, Lock & Co. has been a retail hatter in London since 1676 and in the same location–No. 6 St. James Street–since 1764.  Think about what England has gone through these past 333 years.  Like I said at the outset: Empires and civilizations come and go, but responsive, open-minded, and creative merchants - like the Polos - survive. 


Fred Belinsky
VillageHatShop.com
VillageHats.co.uk

Obama & JFK; Neckties & Hats

Obamawithouttie As a hatter, I find the brouhaha over Barack Obama’s aversion to neckties very reminiscent of a prior day (I am holding back from using the now cliché “déjà vu all over again”). The neckwear industry is certainly holding their collective breath (and likely putting their bucks behind John McCain). John F. Kennedy’s objection to wearing hats is legendary in our industry. As the story goes, JFK killed the hat business. And here’s where the comparison to Mr. Obama and his necktielessness becomes noteworthy, because the fact of the matter is that the trend toward hatlessness had been building since the turn into the 20th Century. Neil Steinberg’s very good book, Hatless Jack: The President, the Fedora, and the History of an American Style debunks the JFK hat murder myth [I suggest the book to anyone interested in the details]. Suffice to say, Kennedy’s preference for going bareheaded was part of a trend that had been building for decades. He did not start the trend – as he is commonly accused - but he did accelerate it. And there surely is a trend towards abandoning neckties. Few men are willingly put on a tie these days. AccordingHatlessjfk to Wikipedia, “While still common as late as 1966, between 1967 to 1969 the necktie began falling completely out of fashion nearly everywhere except where required. After a brief fashion resurgence in the 1980s, the 1990s saw the appearance of Internet-based (or dot-com) companies, where most workers did not feel the need for formal dress when facing clients, since the business's public image and appearance was websites rather than face-to-face meetings. There also was a sentiment of independence (general liberalism) and a new way of doing things.” Obamawithtie Media pundits are fond of making comparisons between JFK and Obama. Well, here is another. If Barack Obama makes it to the White House, history may very likely blame Mr. O for neckwear going out of fashion. Like Kennedy and hats, it won’t be true. But, he certainly may give the current disinclination for wearingJfkhatted_copy_2 neckties a big boost. Now, if he’d just put on a hat.

Fred Belinsky www.VillageHatShop.com

Indiana Jones and the Kingdom of the Crystal Skull Movie Reviews

 

Indiana Jones and the Kingdom of the Crystal Skull Movie Reviews from a Hat-Centric Point of View


First of all – it wasn’t a premier; just a lowly screening.  Han Solo did not step out from behind the curtain.  Karen Allen was probably back on her farm in New England.  Spielberg was off planning his next serious project.  We were simply at an early viewing along with various other overweight fan boys, geeks and merchants of Indiana Jones various licenses.  Although the geeky skateboarding kid from Clueless who falls in love with Brittney Murphy was in attendance with his friends.  He seemed like a pleasant enough fellow.

So to be fair – right of the bat we were a bit disappointed.  We didn’t even get to view it at Mann’s Chinese Theatre as promised (and where I had never been).  It was at the multi-plex upstairs.  We were duped.  Mislead.  And aggravated.

When the movie finally started, our first partial glimpse of Indy in nearly 20 years came as a pleasant surprise – it was not actually our boy, but his hat.  And, I should add it looked damn good.  In fact the hat was a major character throughout the movie (and one of the best).  That can’t be a bad thing for the hat industry.

The movie on the other hand was sort of a disappointment.  It wasn’t a bad movie; in fact I’m giving it a B+ (just barely – like 87.5% with a cool teacher).  But compared to the first three (A+, 100% on Raiders, A-, 92% on Temple and solid A, 97% on Crusade), it just does not hold up.  Indy looked old – which is fine but they should have had much more fun with this fact.  Other than a couple brief mentions they seemed to ignore his advancing years as he beat the hell out of men half his age (sometimes three at a time).  Karen Allen looked like an aging athlete trying to get back in the game (think Larry Holmes circa 2004).  She seemed so pleased with herself that I kept thinking she was going to look at the camera, wink, and say, “Isn’t this just the greatest thing ever!  I’m acting!”  And as far as Shia LeBeouf goes, I have yet to be all that impressed with a single thing he’s ever done.  I don’t particularly dislike him mind you – he’s nowhere near my almost pathological hatred of Brendan Frasier (what has that jackass ever done that’s worth a damn and why is he famous and rich?)  He’s just blah.  And he continues his blah streak in this movie.  I mean, really – Shia LeBouf?  A tough guy with a switchblade?  Man, I am just not buying it.

Despite all that criticism, I was entertained for most of the two hours of the movie.  Any chance I get to see Indiana Jones/Han Solo/Rick Deckard on the big screen speaking in Mayan, brushing off cobwebs in some 4000 year old grave, cocking that beautiful hat and teaching some punk kid a thing or two, I still walk smiling.  Even if the story has some absurd holes and ridiculous twists towards the end, Harrison Ford has the ability make it all worthwhile, as anyone who came of age in the 70’s will attest to. 

My verdict is – go see it.  Just don’t expect too much and you won’t be disappointed.

Bruce Zales – Designer of Jaxon Hats
www.VillageHatShop.com
www.JaxonHats.com

 

I would say the film is an 8.5, definitely a lot of action and an interesting story line.  I would rate it as the number 4 movie in the series. 

A lot of references to the hat, at least 3 majors ones that I remember.  The hat is almost a character in itself!  One interesting tidbit, Indiana Jones does wear a different color fedora in a few scenes in the movie.  A grey felt fedora with a black hat band; this hat is soon lost and never recovered. 

I caught a few references to the past storylines, I'm sure there were more that I didn't catch.

Cate Blanchett was great as the new villain - thirsty for power; and Shia LeBeouf played the rebellious youth, his energy was a great part of the entire cast ensemble.

As for Harrison Ford, he was great!  He still has that charm that guides us through all of his adventures throughout the world. 

The story touches upon the mortality of its main character, we learn that heroes can't live forever but their legends live on. 

All in all, I think the 4th installment stays true to the series, fun and exciting; I would definitely see it again!

Susan Lee – Designer of sur la tete Hats
www.VillageHatShop.com

 

I went to the screening of the new Indiana Jones movie last night! The picture will certainly be the blockbuster of the summer. It was fun, exciting and action pack. Harrison Ford played the classic Indiana Jones we all remember and loved. He still has it!

 

Best of all, the movie really focused in on the hat! Several close-ups and laughs drew attention to his hat. Truly solidifying the Indy trademark.

 

The movie ended with the hat blowing in from a gust of wind. It lands at the feet of the kid (Shia LaBeouf). He picks it up and is JUST about to put it on. You are thinking the hat is passing on to Indy's predecessor. BUT... Indy swiftly grabs it, puts it on, and strolls out of the building.

 

Classic ending that left you with a smile and relief Indiana Jones will live on!

 

Gear up for big "IJ" hat sales next week. The movie has sold it!

 

 

Lisa Deluca Zimmerman – Hat Seller of Official Indiana Jones Hats

Indiana Jones and the Kingdom of the Crystal Skull Coming Next Week

After a two decade hiatus, Indy is back. If you’re a HAT BLOG reader, you know that this is big news for the hat industry (see past postings either here at the HAT BLOG or at EZINEARTICLES.COM or VILLAGEHATSHOP.COM). Because we are authorized dealers selling the officially licensed Indiana Jones Hats, we have been invited to the world premiere of the movie this Tuesday in Los Angeles (yes, Harrison Ford will be there - we’ll say hello to him for you). Return to the HAT BLOG on Wednesday May 21st, to read the first movie reviews for Indiana Jones and the Kingdom of the Crystal Skull as we will post them on that day.

Hold on to your hats Indy fans, for the fun is about to begin again!

Fred Belinsky
www.VillageHatShop.com

Hats Are Healthy

[New data for 2008 in brackets and bold type below]

American history buffs know the sad but true story of William Henry Harrison’s short tenure as President.Hatsarehealthyhangtag
Mr. Harrison chose not to wear a hat to his inauguration; he caught pneumonia and died within the month. Twenty or so years ago – sometime during the Reagan administration – I created a hangtag for our stores that read “Hats Are Healthy”. By it, I meant not against the cold but rather against the harmful effects of the sun. I quoted two agencies (click image). I was ambivalent about these tags because on the one hand, I wanted to call people’s attention to the need to put on sunscreen and wear hats (and other protective clothing), but on the other, I felt guilty profiting from fear. Furthermore, our hat business had been successful because our stores were fun and although the “hats are healthy” message was valid, I didn’t want to overemphasize it. (An atmosphere of a serious clinic was an unproven model for a successful hat shop.) In any case, I figured that in short order most people would get the message anyway and be wearing hats, along with sunscreen, and therefore, calling attention to headwear as protective clothing would soon be as unnecessary as calling attention to the merits of sunscreen.

Two decades have passed since that hangtag. I go out and about in life as we know it and the fact of the matter is that most people are still not getting the message – not wearing hats. And I live in San Diego – where there’s lots of sun. So here’s the current [2007] data: The National Cancer Institute estimates that in 2007 there will be more than 1,000,000 new cases of skin (non-melanoma) cancer in the United States and less than 2,000 deaths. NCI also estimates 59,940 new cases of melanoma (a form of skin cancer that begins in melanocytyes – the cells that make the pigment melanin) in 2007. Of those, NCI estimates 8,110 deaths. [For 2008, estimates are up: 62,480 people will be diagnosed with melanoma with 8,420 deaths. For details by gender/race/ethnicity, see NCI's SEER Cancer Statistics web site.] When asked about the effectiveness of sunscreens in preventing cancer, Dr. Kenneth Kraemer, a dermatologist researching skin cancer for NCI’s Center for Cancer Research replied, “Sun protection is more than sunscreens. Sun protection includes avoiding the sun, using clothing to protect yourself, getting shade under a tree if you are going outside, and wearing hats”.

As we enter spring 2007, I’ve decided it may be important to amplify the alarm. VillageHatShop.com has assembled 80 hats with a minimum brim length of 2 ¼ inches on our GREAT HATS FOR THE GREAT OUTDOORS page. These are all full-size hats – no ballcaps - that cover both one’s ears and the back of the neck.

With our next posting, the message will be back to fun, fashion, and, less scary, function.

Best wishes,

Fred Belinsky
www.VillageHatShop.com

Hat Metaphors and Similes

I collect these. Additions to this list are welcome. Also, note that in some cases I don’t know the origin of a particular expression. If you have knowledge or theories of origin for anything below, I’d also like to hear from you. I hope you enjoy these.


Talking Through Your Hat

To talk nonsense or to lie. c1885. [In an interview in The World entitled "How About White Shirts", a reporter asked a New York streetcar conductor what he thought about efforts to get the conductors to wear white shirts like their counterparts in Chicago. "Dey're talkin' tru deir hats" he was quoted as replying.]

Eating Your Hat

There is no such thing as a sure thing, but that's where this expression comes from. If you tell someone you'll eat your hat if they do something, make sure you’re not wearing your best hat-just in case. [The expression goes back at least to the reign of Charles II of Great Britain and had something to do with the amorous proclivities of 'ol Charlie. Apparently they named a goat after him that had his same love of life which included, in the goat's case, eating hats.]

Old Hat

Old, dull stuff; out of fashion. [This seems to come from the fact that hat fashions are constantly changing. The fact of the matter is that hat fashions had not been changing very fast at all until the turn of the 19th Century. The expression therefore is likely about 100 years old.]

Mad As A Hatter

Totally demented, crazy. [Hatters did, indeed, go mad. They inhaled fumes from the mercury that was part of the process of making felt hats. Not recognizing the violent twitching and derangement as symptoms of a brain disorder, people made fun of affected hat-makers, often treating them as drunkards. In the U.S., the condition was called the "Danbury shakes." (Danbury, Connecticut, was a hat-making center.) Mercury is no longer used in the felting process: hat-making -- and hat-makers -- are safe.]

Hat In Hand

A demonstration of humility. For example, "I come hat in hand" means that I come in deference or in weakness. [I assume that the origins are from feudal times when serfs or any lower members of feudal society were required to take off their hats in the presence of the lord or monarch (remember the Dr. Seuss book "The 500 Hats of Bartholomew Cubbins"?). A hat is your most prideful adornment.]

Pass The Hat

Literally to pass a man's hat among members of an audience or group as a means for collecting money. Also to beg or ask for charity. [The origin is self-evident as a man's hat turned upside down makes a fine container.]

Tight As Dick's Hat Band

Anything that is too tight. [The Dick in this case is Richard Cromwell, the son of England's 17th Century "dictator", Oliver Cromwell. Richard succeeded his dad and wanted to be king but was quickly disposed. The hatband in the phrase refers to the crown he never got to wear.]

Hat Trick

Three consecutive successes in a game or another endeavor. For example, taking three wickets with three successive pitches by a bowler in a game of cricket, three goals or points won by a player in a game of soccer or ice hockey, etc. [From cricket, from the former practice of awarding a hat to a bowler who dismissed three batsmen with three successive balls.]

Hard Hats

In the 19th Century, men who wore derby hats specifically Eastern businessmen and later crooks, gamblers and detectives. [Derby hats, a.k.a. Bowlers or Cokes, were initially very hard as they were developed in 1850 for use by a game warden, horseback rider wanting protection.] Today, "Hard Hats" are construction workers [for obvious reasons].

In One's Hat, or In Hat

An expression of incredulity. [Origin unknown. Help us if you can]

Throwing A Hat In the Ring

Entering a contest or a race e.g. a political run for office. [A customer wrote us with the following: "I read in "The Language of American Politics" by William F. Buckley Jr. that the phrase "throw one's hat in the ring" comes from a practice of 19th Century saloonkeepers putting a boxing ring in the middle of the barroom so that customers who wanted to fight each other would have a place to do so without starting a donnybrook. If a man wanted to indicate that he would fight anybody, he would throw his hat in the ring.
At one point, Theodore Roosevelt declared he was running for office with a speech that included a line that went something like, "My hat is in the ring and I am stripped to the waist". The phrase "my hat in the ring" stuck, probably because "I am stripped to the waist" is a little gross.]

Hats Off . . .

"Hats off to the U.S. Winter Olympic Team" for example. An exclamation of approval or kudos. [Origins must be from the fact that taking one's hat off or tipping one's hat is a traditional demonstration of respect.]

A Feather In Your Cap

A special achievement. [I assume that the origins on this expression hail from the days when, in fact, a feather for one's cap would be awarded for an accomplishment much like a medal is awarded today and pinned to one's uniform. A feather, or a pin, add a certain prestige or luster to one's apparel.]

Hold On To Your Hat(s)

A warning that some excitement or danger is imminent. [When riding horseback or in an open-air early automobile, the exclamation "hold on to your hat" when the horse broke into a gallop or the car took-off was certainly literal.]

Bee In Your Bonnet

An indication of agitation or an idea that you can't let go of and just have to express. [A real bee in one's bonnet certainly precipitates expression.]

Wearing Many Hats

This of course is a metaphor for having many different duties or jobs. [Historically, hats have often been an integral, even necessary, part of a working uniform. A miner, welder, construction worker, undertaker, white-collar worker or banker before the 1960s, chef, farmer, etc. all wear, or wore, a particular hat. Wearing "many hats" or "many different hats" simply means that one has different duties or jobs.]

All Hat and No Cattle

All show and no substance. For example, in October 2003, Senator Robert Byrd declared that the Bush administration's declarations that it wanted the United Nations as a partner in transforming Iraq were "All Hat and No Cattle". [This Texas expression refers to men who dress the part of powerful cattlemen, but don't have the herds back home.]

To Hang Your Hat (or not)

To commit to something (or not), or stake your reputation on something (or not), like an idea or policy. For example "I wouldn't hang my hat on George Steinbrenner's decision to fire his manager." [Origin unknown. Can anyone help with this one?]

At the Drop of a Hat

Fast. [Dropping a hat, can be a way in which a race can start (instead of a starting gun for example). Also, a hat is an apparel item that can easily become dislodged from its wearer. Anyone who wears hats regularly has experienced the quickness by which a hat can fly off your head.]

To Tip Your Hat or A Tip of the Hat

An endorsement of respect, approval, appreciation, or the like. Example: "A tip of the hat to American troops for the capture of Saddam Hussein." [This is simply verbalizing an example of hat etiquette. Men would (and some still do) tip their hat to convey the same message.]

My Hat Instead of Myself

This is an expression from Ecuador, home of the "Panama" hat. It means what is says; it is preferable to give up your hat than your life. [The Guayas River runs through Guayaquil, Ecuador's largest city on the Pacific coast. People from the city were known to hunt alligators for their hides in the river by swimming stark naked wearing Panama hats on their heads and long knives between their teeth. When the reptiles open their jaws and go for the swimmer, he dives leaving his hat floating on the surface for the alligator to chew on while he plunges the knife into the animal's vitals. From THE PANAMA HAT TRAIL by Tom Miller.]

Bad Hat

I believe this is a French expression for a bad person. [Ludwig Bemelmans' MADELINE series of children's books, set in France, includes one MADELINE AND THE BAD HAT. In this story Madeline, our heroine, refers to a little boy neighbor as a "bad hat". She clearly means this as a metaphor for a bad person and because I do not know the expression in English, I assume this is a common French reference. If anyone out there knows more about this, please drop us an email.]

Hat by Hat

Step by step. [Nevada Barr's book SEEKING ENLIGHTENMENT: Hat by Hat means just that. Has anyone heard this expression otherwise? If yes, please email us.]

Keeping Something Under One's Hat

Keeping a secret. [People kept important papers and small treasures under their hats. One's hat was often the first thing put on in the morning and the last thing taken off at night, so literally keeping things under one's hat was safe keeping. A famous practitioner of this was Abraham Lincoln. The very utilitarian cowboy hat was also commonly used for storage.]

Here's Your Hat, But What's Your Hurry

When someone has taken up enough of your time and you want him/her to leave. [Origin unknown.]
Carry His Office in His Hat
Operating a business on a shoestring. [Important papers and the like were often carried in one's hat.]

Sets Her Cap

A young lady "sets her cap" for a young man who she hopes to interest in marrying her. [Long ago, maidens wore caps indoors because homes were poorly heated. A girl set her most becoming hat on her head when an eligible fellow came to call.]

Thinking Cap

To put on your "thinking cap" is to give some problem careful thought. [Teachers and philosophers in the Middle Ages often wore distinctive caps that set them apart from those who had less learning. Caps became regarded as a symbol of education. People put them on (literally or figuratively) to solve their own problems.]

Black Hat . . .

Black hat tactics, black hat intentions, etc. refer to nefarious actions or designs. [Black hats in Western lore and literature were the bad guys.]

White Hat . . .

Although I don't see or hear this expression as much as "Black Hat", it simply is the opposite of the above. [Good guys wore/wear white hats.]

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com

Indiana Jones and the Fedora

New Movie coming May 22nd - Wear Your Indiana Jones Fedora to the Movie Theater!

The hat industry is buzzing, giddy in fact: “It’s coming. It’s coming.” No, it’s not the Russians or the Martians. It’s the new Indiana Jones movie, Indiana Jones and the Kingdom of the Crystal Skull. These Indiana Jones movies – the first one was released in 1981 - have meant more to the hat business in the last half-century than any other event on the planet. [The only thing that comes close is the relatively new realization that hats serve an enormous benefit in protecting people from the harmful effects of the sun. Imagine, the direct relevance of hats to one’s health has had less impact on this industry than a series of movies!] Indy’s hat is a modern-day icon. Its current influence on the hat buying public is nothing short of phenomenal. The current popularity of fedoras can be traced to the first Indiana Jones movie when Indy, played by Harrison Ford, wears a safari style fedora, where the medium-to-large brim is turned down in the front and the back. The hat has become emblematic of the man. After that, all fedora styles took off. Today’s fashionistas like their fedoras with stingy (short) brims - very much on the other side of the fedora brim length continuum from Indy. Whether they know it or not, these young hipsters are the direct fashion descendents from Indiana Jones' Hat.

The newest installment is scheduled for release in May 2008. Harrison Ford was recently quoted, "I'm delighted to be back in business with my old friends. I don't know if the pants still fit but I know the hat will."

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com

Jaxon Hats Brings The Authentic Basque Beret To North America

Everything we wear is made in China these days, right? Wrong. It’s true that berets – classically European - are made in Asia and sold in droves in North America, but not all berets.

This iconic headgear originally hails from Europe’s Pyrenees Mountains, home of the Basque culture. With the US Dollar consistently losing ground to the Euro and the quality of apparel from Asia getting better all the time, who in their right mind these days would go to Europe for hats? Answer: Jaxon.

“In our quest for the best, we wanted to bring this authentic headwear to our customers where the differences in quality are obvious,” says Jaxon Hats designer Bruce Zales. Pressed for details, Zales begins by lecturing on the making of wool felt, likening it to a kind of “conjuring” where one hatter’s felt-making formula (compressed, entangled fibers making an incredibly strong material) can be “light years” better than another’s. The quality of the wool-felt material is the important starting point in any felt hat, and if that were the only difference it would be sufficient reason to go to Europe for the Basque Beret. But it’s not the only difference. This meaty pure virgin wool beret is “Impermeable” (Waterproof). The sweatband (many berets don’t even have sweatbands) is made from genuine leather (most US importers of European berets have gone to vinyl as a cost saving strategy). The lining is sewn (not glued) to the inside top of the hat, but not on the sides (so that the beret can “breath” on the wearer’s head). Together, these details make a big difference in comfort, looks, and functionality.

Price? Not an arm and a leg, as Jaxon purchases the substantial quantities required for working directly with the factory-no middleman. The retail is $48 and bulk purchasers/resellers can buy directly from Jaxon at $27.50 each with a purchase of 12 units minimum. You’ve got to see these berets to appreciate this value. Stay warm, stay dry, and be cool.

The Jaxon Basque Beret is available in three colors: Black, Navy, and Grey. Five sizes: Small, Medium, Large, Extra Large, Double-extra Large.

Fred Belinsky
www.VillageHatShop.com
www.Berets.com
www.JaxonHats.com