Jaxon Hats

  • Jaxon Wool Felt Ascot
    EVERY MAN, ANY OCCASION

    Quality and Value are not mutually exclusive. These hats have been carefully designed and manufactured so that there is no compromise in the materials, the workmanship, the fit, or the styling. Because the world is getting smaller, Jaxon Hats is able to source the planet in an effort to bring customers headwear that meets the twin criteria of "Quality" and "Value". This is a new line, available at VillageHatShop.com in both the Retail and Wholesale sections of the site. This line will grow considerably in the months and years ahead so, if you are a hat lover, be certain to revisit Jaxon Hats on a regular basis.

sur la tête

  • sur la tete Bonjour Boater
    sur la tête is the brain child of millinery designer Susan Lee. Ms. Lee began her career in hats while, as an art history student at The University of California San Diego, she worked part-time in sales at The Village Hat Shop’s retail stores in both Seaport Village And Horton Plaza. Her unique style, flair, good humor, and stellar work habits caught the attention of management. As fate would have it, the hat retailer’s long-time buyer and merchandise manager retired to full-time motherhood at the same time that Susan graduated from the University. She was offered the job, accepted it, and the rest is hat history. Susan literally traveled the world learning the millinery trade and buying hats. sur la tête represents her breakout from buyer to designer. Because of Ms. Lee’s background as a retail buyer, this line brings together her deep understanding of what a customer is looking for with the fashion forward flair that is pure Susan. And to top it off (pun intended), these hats go from manufacturer to customer without middle distribution – what that means to you is great prices. Enjoy – be the first on your block to wear a sur la tête.

Interview with Bruce Zales, Jaxon Hats Designer

The Hat Blog sat down with Bruce Zales in late October 2005 for this interview.  Bruce is the founder and designer of Jaxon Hats, JaxonHats.com. 

HB:  Bruce, thanks very much for stopping by.  We appreciate it. 

BZ:  Good to be here.

HB:  Bruce, why another men’s’ hat line?

BZ:  We had the capabilities.  We had the know-how.  We know what styles are classic and timeless.  We thought we could do it right.  We thought we could do it well.  We thought we could do it better - and we have. 

HB:  What differentiates Jaxon Hats from other men’s’ hat lines or hat brands? 

BZ:  Quality hats at prices that are much better than what is otherwise out there.  Twenty-five years of experience has gone into an analysis of what the customer wants.  We simply put this knowledge together into a package - this line of hats.  Also, nobody is doing the fabric hats like we are – the ivy caps, eight-quarter caps, walkers, spitfires and the like.  They are beautiful - really unique at anywhere near this price.   The values are phenomenal at $12.95 to $16.95.  We have been selling hats and caps like this imported from Italy at four-times this price.  They are beautiful hats, but these Jaxons are equally as beautiful at a fraction of the price.

HB:  We notice that you sell Jaxons at Wholesale or Business-To- Business.   Do you have to be in the hat business to buy at those lower prices? 

BZ:  Not necessary at all.  Simply go on line and add the hats to your cart.  It’s all set in pre-packs. 

HB:  So you need to purchase the pre-packs?

BZ:  Yes, you do have to take the pre-packs.  We typically ship in two days.

HB:  I can’t figure out what your logo is all about.  What can you tell Hat Blog readers about it?

BZ:  We were trying to come up with a name and a logo.  I was walking the dog - my dog - Jaxon.  I was trying to come up with an idea that would represent the line as well as it could possibly be represented.  The dog was doing something funny; he had a really goofy grin on his face.  He had that stupid dog smile and made my heart sing with joy.  I thought what is better to represent the line than Jaxon – true, loyal, good, faithful, and representing all of the goodness of mankind and life. 

HB:  What plans do you have for the Jaxon line in the future?

BZ:  We will be expanding more into straw.  We have been busy looking at samples.  Some, in fact, arrived today.  This analysis will all lead toward a major straw rollout.  The warm weather line will also include cotton hats and caps.  We have been busy discussing our requirements with various factories.  We hope to see what we envision come back to us as production samples soon. 

HB:  Thanks for sitting down with us today Bruce. 

BZ:  My pleasure.